How to Integrate Social Media into Your Business

Social media has exploded in popularity, so it shouldn’t be surprising that many marketers are advocating its use.

There are hundreds of millions of users across multiple social media platforms, and they interact with each other on a daily basis.

There are hundreds of millions of users across multiple social media platforms.

The benefits this has to a marketer are clear. The problem is you need to integrate it correctly.

A lot of marketers fail in this pivotal second piece of the puzzle.

They may have some sort of social media presence but all of their efforts are disjointed.  You’ll need to create an interconnected web of social media accounts that all link back to your main site if you want to get the most out of it.

It all starts with content

Without a collection of strong content on your main site, you won’t have much to share on Twitter or Facebook.  Your main focus should always be on your own website and your goal should be to populate it with plenty of good content.

Once a site has been up and running for a while, it’s a good candidate for social media integration.

Whenever you post something new, it should get a mention in your social media accounts.  This will help maximize the traffic generation offered by every piece of content you post.

Sharing

One of the best ways to do this is to share new content on sites like Facebook.

Since you can do this with only a few mouse clicks, it really is one of the easiest ways to extend the usefulness of your content.

It can also be a good way to subtly alert your followers to the presence of new content, which will increase the initial traffic it receives.

Quick Updates

Sites like Twitter are wonderful for sending out quick updates about what’s happening on your own site.  You should plan to produce a few major, feature type pieces at least once every month.

Twitter can be used to build excitement for this type of content before it gets posted.

You can also continue to drive traffic to it after posting by mentioning how popular it is or how busy the discussion threads are.

Tumbling Around

 Tumblr is a social media platform that marketers rarely talk about.

It is actually one of the most popular sites on the web, and is a prime location for finding a younger demographic.

The beautiful part about Tumblr is that you can include links back to your site in either text or image posts. Other people can then share or “reblog” what you post, potentially reaching a huge audience.

The real key to social media rests in the integration.  It really should be integrated as a part of what you do on your website, and not handled as something else entirely.

You’ll get the most out of social media by creating a website which all leads back to your main site and the offers that can be found there.

Or, if you want to have all of this done for you, click here and discover how!

Thank you.

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Building Trust with Social Media

One thing that stands out today in the social media world we live in is that it’s important to develop a sense of trust with your followers. This is especially true for small and medium sized businesses, since the amount of trust between business and follower will only serve to build customer loyalty.

Building Trust with Social Media

Trust is essential to building your brand, and even the best marketers in the world won’t be able to sell a product without first establishing trust with their customer base. They must create stories that offer a connection with their consumers.

But how do you go about building that trust?

 Use Your Content

Using content is the most reliable method you have for developing trust with followers. Create insightful, meaningful content that will provoke emotion and establish a connect with your consumers.

 Next, convert the data into graphical form

For this, you should invest in professional graphic design. There are some designers and websites that focus entirely on infographics. Look through a few portfolios and choose a designer who makes attractive-looking, useful infographics. Keep in mind that there are many ways to represent data outside of attractive pie-charts and graphs.

Turn your data over to your designer to be converted into an infographic. Make sure that your website is incorporated into the design. You’ll want to use the infographic for back-linking purposes.

Transparency

Followers want to see that you are a real, live person, not a faceless brand with which they’re doing business. They want to see your thoughts and your suggestions and learn more about you as a person. Consumers care less about the money and more about the relationship.

Take the time to develop and nurture the relationship you have with your consumer base. Show them the real you, and how you arrived at your current destination.

Pictures

Pictures are powerful. Consider the previous point and be sure to post pictures of your daily life. Followers want to see the real, unfiltered life you live. Share your daily routine with your consumers, on a regular basis so that they know who you are and what you’re doing.

Mind Your Manners

Being polite and courteous go a long way. Even though we may not give these words a second thought, the person we offer them to will remember them. When someone shares your post, make sure you thank them. If you need something from someone, make sure you ask them with a please.

Accept Criticism

 The harsh reality is that you and your business are going to be criticized. It comes with the territory of being truthful. Respond positively to critique. Allow it to be an opportunity for learning and growth. Don’t be afraid to stand up for what you believe, but have an open mind that you might be in the wrong. Followers will notice how you respond.

Have Fun

 This is social media after all, isn’t it? You’re connect with thousands (if not more) of people from around the world in an instant, something never before possible in the history of our species. We have information about anything available at our fingertips. Enjoy what you’re doing. Have fun with it!

Be Adventurous

Don’t be afraid to try something new or unique when it comes to your social media accounts. It may not work, but followers will see that you’re willing to take a chance on something innovative. Sure you might fall flat on your face, but there’s also the possibility that you’ll succeed.

Be Responsive and Respectful

Responding to comments on posts isn’t always the easiest thing to do. Some people simply want to watch the world burn. Be respectful to everyone. Sometimes it’s not the easiest thing to do, but it is the right thing. And as mentioned previously, followers and customers will see how you react, and the correct response now may lead to additional business in the future.

Trust is something you earn, not something that’s given. Your followers put their trust in you because they see the real you and the way you handle everyday life. Use the trust and loyalty others have in you to develop relationships and provide your customers a great experience.

Top Techniques for Promoting Your Info Product on Social Media

If you have an infoproduct you want to promote – whether it’s your own or an affiliate product — there’s no better place than social media. At any given moment there are literally millions of people using social media to communicate with their friends, update their status, watch videos, and other activities.

John Chow is a master at doing this and has made millions in the process. See his story here http://track.mobetrack.com/aff_c?offer_id=1555&aff_id=1841470

This is a lucrative market that you can exploit for the benefit of your online marketing program.

“There’s no better place to promote your infoproduct than on social media“

Which Social Media Platforms to Use

First, you want to create a Facebook Fan Page related to our niche and start attracting Friends so that we can build our social media contacts that way.

We also want to create a Twitter account and possibly other social media accounts — such as Google+, LinkedIn and Pinterest — and then link them all together so that anytime we update a status or send out a Tweet on one, it goes out on all of them.

Another thing you want to do is to create a blog using WordPress or another free blogging platform. On this blog, you can use the SEO-ready swipe copy from my affiliate provider, as well as creating your own original content, such as reviews and testimonials.

Creating New Content

If your budget allows it, you can hire freelancers to write blog posts for you to promote product and to give high-value information to your readers related to your niche so that you can build your list of subscribers that way.

Whenever people sign up for your blog, you want to make sure your autoresponder sends them a thank you email and also gives them a link to your sales page.

Meanwhile, you also should load your sales funnel with secondary offers, upsells and downsells. That’s because you want to sell your customers as many possible products as you can so that you can maximize revenue and also reinforce loyalty bonds with them.

Then there should be a back-end offer where you can really cash in with a high-cost product such as a weekend seminar.

Paid Traffic Methods

After we have exhausted our free traffic methods — and while we are waiting for them to gain traction — we want to start some paid traffic methods.

You definitely are going to want to buy some Facebook Ads using keywords such as “affiliate marketing courses” and “how to make money with affiliate marketing”. Buy as much as your budget allows in both the PPC and CPM Facebook platforms.

Supplement these with some Google Adwords campaigns. Make sure to reinvest at least some — if not all — of the income from your free traffic methods into paid methods so that you can jumpstart your sales campaign.

Supplement with Solo Ads

Finally, you want to buy some solo ads so that you can get your affiliate product out in front of as many high target people as possible. This typically won’t cost as much as PPC or CPM ads, but generally will bring in more high target traffic, so this is a great investment.

You also want to go to Warrior Forum and other sites to look for ad swap partners so that you can get your products out in front of new groups of high-target customers for free.

Knowing how to set up effective affiliate marketing sales funnels is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system

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