Million-Dollar Marketing on a Budget

Businesses thrive on marketing regardless of their size.  The more money you can dedicate to your marketing efforts, the more customers you’ll be able to reach.

While huge companies may have million-dollar marketing budgets, you can still follow their lead without spending quite as much.

Businesses thrive on marketing regardless of their size.
Businesses thrive on marketing regardless of their size.

Every major marketing campaign has a few important elements.  Large companies may spend a lot to incorporate them into their marketing, but you can do the same thing with a much smaller budget.

The reason for this is that the power of these elements aren’t tied to the amount spent on them.  The following are a few of the most useful.

Branding

Every major business spends a significant amount of money on their branding.  The brand is what builds equity. It’s what people associate with the promises made in the marketing.

Apple, Microsoft, and Verizon are all easily recognizable brands that play a major part in the company’s marketing.

Apple, Microsoft, and Verizon

Your business may be no bigger than a simple website, but that doesn’t mean it shouldn’t have a brand.  A good brand helps people identify with your business and what it does.

The more recognizable your brand is, the easier your marketing becomes.  Pick something catchy and relevant, create a logo, and include it in all your marketing material.

Packaging

Everyone knows you’ve bought something from Tiffany’s, because it comes in a distinctive blue box.  Apple products come in futuristic white boxes.

Verizon products tend to come in black packages.  Every company has a distinctive look to their packaging and this generally carries over to their retail locations as well as promotional materials.

You’ll get more out of your marketing efforts if you keep a cohesive and consistent design for everything you do.  Your website should match your book covers, which should match the banner ads, which should also match your business cards.

When everything has a distinctive look, people will have no trouble recognizing you.

Personalization

Plenty of major businesses have relied on a mascot or spokesperson of some sort.  Geico has their gecko, McDonald’s has Ronald, and MetLife has Snoopy.

Geico's gecko,

This works because it helps personalize an otherwise complex and abstract corporation.

People won’t typically identify with an insurance company but they respond well to a computer-animated gecko.

The cheapest way to do this is to become your own spokesperson.

Make sure people identify you with your brand and business.  When you show up in a video or on a podcast, they will instantly know who you are, what you do, and what you stand for.

This is one of the main goals of marketing, so you can see how valuable it can be.

None of this takes very much money.

It will, of course, require a small investment in research and design, but the return is incalculable and will continue to pay off for years to come.

If you really want to market like a pro then you’ll want access to my professional marketing team that will have you earning thousands of dollars.

Find out more by clicking here now!

Thank you.

Talk to you soon.

Tips for Attracting Customers with Squeeze Pages on Auto Pilot

A squeeze page is a page that tries to convince visitors to give you their name and email address in exchange for something they perceive as valuable, such as a free report, eBook or a video. They are also sometimes called lead capture pages or optin  pages.

The purpose of a squeeze page is to quickly build a list of email addresses, preferably from people who have an interest in your product niche.

This is a squeeze page from one of my ad campaigns. It is so successful that it built me a subscripion list of thousands upon thousands of email addresses. Click on the picture to try it out.

Your name and email in exchange for something of value.
Your name and email in exchange for something of value.

Once you have captured an email address, you can use it to send out emails promoting your products and services indefinitely, or at least until the person unsubscribes.

Squeeze Page Software

There are many different squeeze page software programs available, some free but mostly paid. They promise to generate effective squeeze pages for you that are “guaranteed” to capture a lot of email addresses. Leadpages.net is one on the more popular ones on the Internet. This is the on eI am currently using.

The software works sort of like resume-writing software. In most cases it will give you a boilerplate template that you can personalize to fit your own needs.

In other cases, the software will give you pre-built squeeze pages based on the most popular niches – weight loss, acne cream, dating, and so on – that you can post your links on and tie to a place where you can collect email addresses and start building a list.

Like resume-writing software, squeeze page software is most helpful if you have never written one before. But once you get used to writing squeeze pages, it’s not difficult and you don’t really need to spend money on software to do it for you.

Benefits and Drawbacks of Templates

As for the pre-written templates on the biggest niches, they typically already have SEO, which can help their ranking a little on Google and elsewhere. But if the same templates are being used by lots of different people, how does that differentiate your product? In most cases, it doesn’t.

Squeeze page software is so common these days that you usually can get it for free if you look around hard enough.

Rather than using the software for your products, a better plan is to take a look at the kinds of squeeze pages they offer then steal their best ideas to create a squeeze page that is custom-fitted to your particular product and niche.

Brevity Is King

If you are creating your own squeeze page, remember that they are similar to sales letters except tjeu are much shorter, usually only one or two pages.

The structure is basically the same as the sales letter:

  • Present a problem that would be common for people visiting your page
  • Offer your product as the solution
  • List its benefits (how it will improve their life) not just its features (what it does or has)
  • Conclude with a Call to Action (what you want them to do, in this case give you their email address)

You need to offer something for free to incentivize people to give you their email address. This can be a free report or eBook you can either create yourself or pay somebody to write, or a how-to video.

In either case, the free giveaway should be related to your niche and should have high perceived value to the prospective customer.

Value of Autoresponders

You may be familiar with a low-function autoresponder that probably came free with your email account. You know: The one that tells people when you are out of the office or on vacation. The autoresponders we are talking about here are much more sophisticated than those.

Unlike list building and squeeze page software, you will need to use an autoresponder to manage your email address capture and delivery system.

There are lots of different programs available, but one of the most popular and reliable comes from AWeber.com. It costs about $19/month. For that price you can use it to send unlimited emails to 500 email addresses. Obviously, if you need more, you can buy a different package.

If you’d like to learn more about making money online, as well as a way to generate conversion-ready Internet marketing prospects each month, click here.

It’s called the WIFI-Millionaire. It shows how to make $10,000 to $100,000 a month with a laptop, a wifi connection and MOBE’s tried and tested 21 step system.

Bill Gates on YOUR Future…

Bill Gates has been quoted as saying…
“Most people overestimate what they can accomplish in a year and underestimate what they can accomplish in 10 years.”

Click the link below to see the what 22 year old Steven Bransfield has achieved in only 24 months using the Rookie Profit System….
http://this-works.com/steven-brandfield-makes-record-millions-in-2-years/

Bill Gates on achieving your goals.
Most people overestimate what they can accomplish in a year and underestimate what they can accomplish in 10 years.” – Bill gates

I’m not sure if the first part of that statement is true, but I do know the second part is.
The things you can accomplish in 10 years, if you start today and work toward your goal every single day…are astronomical.

Malcolm Gladwell claims that to achieve mastery of any skill (like Bill Gates achieved mastery over software, or the The Beatles achieved mastery over rock music) takes 10,000 hours.

Well, if you work 8 hours a day at something for 10 years, that’s 29,200 hours! That’s three times more than it takes to master a skill! So, given those numbers you could achieve mastery in only 3 years.

But you must do two things.
1. You must start today.
2. You must put in the effort every single day.

Matt Lloyd has developed a system that can help you achieve your dreams of financial freedom in less than 3 years.

Thousands of people just like you have developed a great second income…and hundreds have achieved financial rewards beyond their wildest dreams.

No, they didn’t get there overnight.

That would be overestimating the potential of the short term.

But they did get there in a few months by starting “today” and working every day at Matt’s 21-step system. And they were blown away by how much they could accomplish.

Now it’s your turn.

Can you start today?

Can you complete 21 steps in 21 days?

If you can, click below to get started…
http://this-works.com/steven-brandfield-makes-record-millions-in-2-years/

P.S.
The best part of this is that you NEVER have to pick up the phone and call cuctomers.

All you do is place ads and collect your commissions like Steven does.

http://this-works.com/steven-brandfield-makes-record-millions-in-2-years/

A Great Way to Grow Your Online Audience as an Affiliate Marketer

People also will put more trust in what you have to say if you are well-known in your field. The real skill that well-known authorities have is self-promotion, and it’s a skill you should develop as well.

The more celebrated you are in your niche as an affiliate marketer, the easier it will be to persuade your customers and followers to act on your product recommendations.

Think about the accomplishments you can point to in your past that will reinforce your image as an expert. Keep track of any awards or recognition that you have received so that you can use them to promote yourself. And don’t be bashful about promoting yourself as an expert at every opportunity.

Building Your Brand

As you start in affiliate marketing, you will want to stop thinking of yourself as just an individual and begin considering yourself as a brand that can be marketed in the same way as Dell computer, or Ford automobiles.

When people read your emails or blog posts, you don’t want them to be thinking about you as simply a “person”. You want them to be thinking about you as a “trusted expert” in the field. Then they are more likely to act on your recommendations. In order to achieve this, you must become a brand like John Chow, Mike Dillard or Dan Kennedy.

Do not prospect for customers, but rather position yourself as an expert and the customers will find you.
Do not prospect for customers. Position yourself as an expert and the customers will find you.

The Influence of Authority

While these are all real people with personal histories and real lives, if they were to recommend that you buy a particular type of product you wouldn’t think about all that. You would consider them as a brand that they have created through their body of work.

As an affiliate marketer, your goal is to create that same kind of brand for yourself. So that when you make a product recommendations to you customers via your email list or blog, or social media source, you will be perceived in the same way as the people mentione above.

In the business we say, “… do not prospect for customers, position yourself as an expert instead and the customers will find you.”

Build Your List and Followers

If you already have a blog, a Facebook page, a Twitter account or even a website, you probably already have people who pay attention to what you post. As an affiliate marketer, your goal is to build a fan base so that you can influence the largest amount of people possible.

Regardless of the type of media source you’re using, always promote your brand, collect email addresses for your sales funnels, promote products and services, and direct visitors to your social media accounts. This provides you the opportunity to build loyalty bonds with your fans, and many other benefits.

SEO and Guest Blogging

You may decide to be guest blogger on someone else’s blog. If so, remember that even if you write the greatest, most convincing guest blogs in history, but it’s not going to mean anything if nobody can find them easily. In order to get the broadest possible audience for your guest blogs, in each of them you need to include Search Engine Optimization (SEO) techniques so that they are ranked at or near the top of the Search Engine Result Pages (SERP) for your niche subject.

One of the most effective SEO methods is to include your niche’s optimal keywords in your guest blogs. Search engines look for use these keywords when they index web pages so that they can tell what the content is about.

In order for Google and other search engines to rank your guest blogs high, include the keywords for your niche subject in each post’s headline, sub heads, photo caption and image descriptions.

Also, include the keywords within the body of the text so that they make up about 2 to 3% of the total keywords. This technique, called keyword saturation, helps vault your blogs to the top of the SERPs for your niche.

If you’re looking to find a system that will help you begin to create your own brand, click on the following link:

MTTB My Top Tier System

3 Steps to Creating High-Converting Headlines

Headlines are the single most important part of any marketing document, be it an email, a sales letter, squeeze page or paid advertisement. That’s because the headline is your first and only opportunity to capture the attention of the prospective customer.

If you headline fails to make an instant, immediate impression upon your reader, they will stop reading further and probably are lost to you forever.

Headlines are the single most important part of any marketing document.
Headlines are the single most important part of any marketing document.

The best headlines – those that grasp your page visitor by the lapels, shake them up and refuse to let go – share three common traits. If you ensure that your headlines always includes these three qualities, you can attract a greater number of prospects to spend more time with your copy and enhance your chances of converting them into a long-term customer, which is the ultimate objective of any marketing document.

Clarity Is King

The first and most important quality of any great headline is that it can be immediately understood by anybody who is reading it. The more clarity a headline has, the more appealing it will be to page visitors.

If your headline is in any way ambiguous, confusing, or doesn’t provide a clear and concise message that can be grasped instantly, it is going to turn readers away in droves. Clear, easy to understand headlines should be as specific as possible.

Remember, the people who are landing on your pages or seeing your ads are looking for solutions and answers. The last thing they want to do is to spend more time trying to figure out what is meant by an ambiguous or uncertain headline. Be as clear as you can possibly be.

Headlines Have Two Parts

The most effective headlines have two parts: The headline itself and the sub-headline, also known as the “sub-head”. One way to think of it is like this: The headline is the bait that gets the prospect in the door and the sub-head is what you use to hook them in so they will keep reading.

A clear and concise headline is critical, but by itself it usually is not enough to fully engage the reader. It needs help – in the form of a great, informative sub-head that boosts the clarity the reader gets from the headline.

The sub-head acts to reaffirm the reason why your reader has landed on your page or looked at your ad in the first place. It should set the stage for the story your content is about to tell them.

The Best Headlines Include Numbers

There is a whole body of research that proves that people using the Internet are astronomically more likely to click through on a headline that includes a number than one that simply includes words. This has something to do with the way our minds are wired.

Numbers express certainty. They subconsciously tell the reader that there message expressed in the headline is based on substance and fact, so people seeking solutions or answers online are naturally more attracted to headlines that include numbers than they are to just words.

The numbers you put in your headlines can include all kinds of figures, including percentages, the amount of things on lists, time measurements, and so on:

“3-Day Free Trial for All New Subscribers”
“Top 5 Ways to Shed Weight Fast”
“Increase Sales by 30% in 30 Days Using This One Weird Trick”

Generally, the number will be in the main headline rather than the sub-head. But the information in the sub-head should support whatever number you include in the headline.
These three qualities are so widely used that headlines that don’t include them are often perceived as jarring or off-putting – and usually fail to convert. Successful marketers understand what works and what doesn’t, so they gravitate toward the tried and true in order to maximize their results.

If you keep your headlines clear and to the point, include sub-headlines that support the primary point of the main headline, and include numbers to give your headline substance and authority, you can exponentially increase your conversion rates regardless of what type of marketing document you are using.

To learn how to write killer headlines and emails that are high converting and actually sell, take a look at Matt Lloyd’s “My Email Marketing Empire:” course. The same exact steps he used to go from being in debt to an Internet Millionaire.

As a bonus you’ll also get:

  • $1.5 Million Launch Case Study eBook
  • 256 Words To Avoid At All Costs eBook
  • Email Marketing Bootcamp Webinar Replay

Optimizing Your Email List Building

Email today has become the equivalent of snail mail 10-15 years ago. You probably receive one or two things you actually use each day – mostly bills – and the rest goes right in the trash.

Still, until email disappears completely or takes on another form – which it ultimately will – you need to include email marketing as part of your overall marketing campaign.

Fortunately, there are literally hundreds of automated email sites that you can use. Some are free, others low-cost and still others are more expensive. But like anything else, you usually get what you pay for.

Optimizing Your Email List Building
Optimizing Your Email List Building

Beware of ‘Free’ List Building Software

There are a number of “free” list building programs that you can use. For most of them, in order to fully utilize their services you sooner or later will have to pay something.
Basically, the way they work is that you pay a fee and you “rent” a list of email addresses for a specified period of time. You can send out emails to these addresses and try to market your products. But this is a pretty random approach to marketing. Most of the people on these lists are online marketers themselves, so you probably aren’t going to get much of a response for your investment.

Paying for What You Get

You can buy paid advertising — such as banners and display ads on niche-related web pages – in order to attract customers who are already proven to be interested in the type of products and services you promote.
Facebook actually has a very good and affordable Facebook Ads program that does this all for you. It lets you search for Fan Pages and interest groups within Facebook for members who are already interested in your niche.
Targeting Customers on Twitter
There also are many strategies you can use on Twitter to find targeted customers. What you do is to find people you know are interested in your niche and then look at their lists of followers to find people with similar interests and with large groups of followers, then follow those people in the hopes they will follow you back.
Then you can search Twitter for tags for subjects related to your niche, then look for people to follow who have an interest in your niche. You always want to make sure they have a large list of followers so that when they friend you a lot of people can see your Tweets.

Twitter Marketing

Finally, after you have a lot of Twitter flowers, you can market your products and services to them on a regular basis.
A word of warning, however: People who use Twitter tend to are often wary if they think you are just there to sell them something. It’s a social media site, after all, so don’t aggressively promote your products with every Tweet.
Instead, send out a lot of niche related material – such as tips, quotes, stories, and so on – and only promote products once in a while. This allows you to build relationships with your followers and eventually convert them into customers.

Article Writing and Distribution

Another way to build your list is to write articles related to your niche then submit them to article generators. Make sure your articles include links to your home page or squeeze page. Then when people follow these links you have the opportunity to capture their email address.
You also can leave links to you squeeze page on public forums, blogs, blog responses, and numerous other places. Once you get into the habit of leaving a link to your squeeze pages, you will see your list grow quickly, and it will be filling up with people who genuinely are interested in your products and services.
Creating an email list with these kinds of high-quality potential customers is much more worth your while than spending time and money chasing after a list of people who are going to give you a low quick-through rate.
Until email finally turns into something else – and it already is starting to do so – building email lists of potential customers will remain an important way to build your business.
At the very least, your competitors will be doing it, so you need to do it as well. But keep your eye on where people are going nowadays and focus more energy on places such as Facebook, Twitter, Google Plus and LinkedIn.

If you’d like to learn more about making money online, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system. It includes the “My Email Marketing Empire” course (a $194 value). The No. 1 email marketing course on the Internet.