A Great Way to Grow Your Online Audience as an Affiliate Marketer

People also will put more trust in what you have to say if you are well-known in your field. The real skill that well-known authorities have is self-promotion, and it’s a skill you should develop as well.

The more celebrated you are in your niche as an affiliate marketer, the easier it will be to persuade your customers and followers to act on your product recommendations.

Think about the accomplishments you can point to in your past that will reinforce your image as an expert. Keep track of any awards or recognition that you have received so that you can use them to promote yourself. And don’t be bashful about promoting yourself as an expert at every opportunity.

Building Your Brand

As you start in affiliate marketing, you will want to stop thinking of yourself as just an individual and begin considering yourself as a brand that can be marketed in the same way as Dell computer, or Ford automobiles.

When people read your emails or blog posts, you don’t want them to be thinking about you as simply a “person”. You want them to be thinking about you as a “trusted expert” in the field. Then they are more likely to act on your recommendations. In order to achieve this, you must become a brand like John Chow, Mike Dillard or Dan Kennedy.

Do not prospect for customers, but rather position yourself as an expert and the customers will find you.
Do not prospect for customers. Position yourself as an expert and the customers will find you.

The Influence of Authority

While these are all real people with personal histories and real lives, if they were to recommend that you buy a particular type of product you wouldn’t think about all that. You would consider them as a brand that they have created through their body of work.

As an affiliate marketer, your goal is to create that same kind of brand for yourself. So that when you make a product recommendations to you customers via your email list or blog, or social media source, you will be perceived in the same way as the people mentione above.

In the business we say, “… do not prospect for customers, position yourself as an expert instead and the customers will find you.”

Build Your List and Followers

If you already have a blog, a Facebook page, a Twitter account or even a website, you probably already have people who pay attention to what you post. As an affiliate marketer, your goal is to build a fan base so that you can influence the largest amount of people possible.

Regardless of the type of media source you’re using, always promote your brand, collect email addresses for your sales funnels, promote products and services, and direct visitors to your social media accounts. This provides you the opportunity to build loyalty bonds with your fans, and many other benefits.

SEO and Guest Blogging

You may decide to be guest blogger on someone else’s blog. If so, remember that even if you write the greatest, most convincing guest blogs in history, but it’s not going to mean anything if nobody can find them easily. In order to get the broadest possible audience for your guest blogs, in each of them you need to include Search Engine Optimization (SEO) techniques so that they are ranked at or near the top of the Search Engine Result Pages (SERP) for your niche subject.

One of the most effective SEO methods is to include your niche’s optimal keywords in your guest blogs. Search engines look for use these keywords when they index web pages so that they can tell what the content is about.

In order for Google and other search engines to rank your guest blogs high, include the keywords for your niche subject in each post’s headline, sub heads, photo caption and image descriptions.

Also, include the keywords within the body of the text so that they make up about 2 to 3% of the total keywords. This technique, called keyword saturation, helps vault your blogs to the top of the SERPs for your niche.

If you’re looking to find a system that will help you begin to create your own brand, click on the following link:

MTTB My Top Tier System

Optimizing Your Email List Building

Email today has become the equivalent of snail mail 10-15 years ago. You probably receive one or two things you actually use each day – mostly bills – and the rest goes right in the trash.

Still, until email disappears completely or takes on another form – which it ultimately will – you need to include email marketing as part of your overall marketing campaign.

Fortunately, there are literally hundreds of automated email sites that you can use. Some are free, others low-cost and still others are more expensive. But like anything else, you usually get what you pay for.

Optimizing Your Email List Building
Optimizing Your Email List Building

Beware of ‘Free’ List Building Software

There are a number of “free” list building programs that you can use. For most of them, in order to fully utilize their services you sooner or later will have to pay something.
Basically, the way they work is that you pay a fee and you “rent” a list of email addresses for a specified period of time. You can send out emails to these addresses and try to market your products. But this is a pretty random approach to marketing. Most of the people on these lists are online marketers themselves, so you probably aren’t going to get much of a response for your investment.

Paying for What You Get

You can buy paid advertising — such as banners and display ads on niche-related web pages – in order to attract customers who are already proven to be interested in the type of products and services you promote.
Facebook actually has a very good and affordable Facebook Ads program that does this all for you. It lets you search for Fan Pages and interest groups within Facebook for members who are already interested in your niche.
Targeting Customers on Twitter
There also are many strategies you can use on Twitter to find targeted customers. What you do is to find people you know are interested in your niche and then look at their lists of followers to find people with similar interests and with large groups of followers, then follow those people in the hopes they will follow you back.
Then you can search Twitter for tags for subjects related to your niche, then look for people to follow who have an interest in your niche. You always want to make sure they have a large list of followers so that when they friend you a lot of people can see your Tweets.

Twitter Marketing

Finally, after you have a lot of Twitter flowers, you can market your products and services to them on a regular basis.
A word of warning, however: People who use Twitter tend to are often wary if they think you are just there to sell them something. It’s a social media site, after all, so don’t aggressively promote your products with every Tweet.
Instead, send out a lot of niche related material – such as tips, quotes, stories, and so on – and only promote products once in a while. This allows you to build relationships with your followers and eventually convert them into customers.

Article Writing and Distribution

Another way to build your list is to write articles related to your niche then submit them to article generators. Make sure your articles include links to your home page or squeeze page. Then when people follow these links you have the opportunity to capture their email address.
You also can leave links to you squeeze page on public forums, blogs, blog responses, and numerous other places. Once you get into the habit of leaving a link to your squeeze pages, you will see your list grow quickly, and it will be filling up with people who genuinely are interested in your products and services.
Creating an email list with these kinds of high-quality potential customers is much more worth your while than spending time and money chasing after a list of people who are going to give you a low quick-through rate.
Until email finally turns into something else – and it already is starting to do so – building email lists of potential customers will remain an important way to build your business.
At the very least, your competitors will be doing it, so you need to do it as well. But keep your eye on where people are going nowadays and focus more energy on places such as Facebook, Twitter, Google Plus and LinkedIn.

If you’d like to learn more about making money online, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system. It includes the “My Email Marketing Empire” course (a $194 value). The No. 1 email marketing course on the Internet.