3 Ways to Grow Your Email List By Blogging

Blogging has become the new information highway.  Articles, and videos are being published online to view.  People turn to the internet for information, and also want to read from a regular writer.

They want articles that inform, educate, and entertain.

Blogs; a great way to grow your Email list and drive traffic to your site.
Blogs: a great way to grow your Email list and drive traffic to your site.

Since so many people receive these benefits from blogs, they’re also a great way to drive traffic to your site regularly and grow your Email list. Creating a blog can take some work, but here’s a method I’ve used plenty of times that’s really simple.

Setting up WordPress

Before you can begin creating your blog, you’ll need a blogging platform.  WordPress is easily the most popular option and with good reason.

wordpress logoIt’s powerful enough to run a big website, versatile enough to handle anything, and popular enough that there are countless themes and plugins for it.

This blog runs on WordPress and I wouldn’t change it for the world.

What’s important to understand is that there are 2 different kinds of WordPress platforms.

WordPress.com is fully hosted (you have to pay for it). WordPress.org is self-hosted (you can download it for free).

If you plan on making money online, look at your blog as an additional way to attract new visitors and prospects to offer products and services to…NOT as a business model where you’re paid totally off ad revenue.

Growing your email list in this manner is a great way to grow your future customer base.

Placing ads in the sidebar 

The look and layout of a blog is determined by the theme you use.  Most themes will allow you to place image ads in the sidebar column.  These ads will appear on nearly every page of your blog and can be a great way to promote your offers and get people clicking through to your squeeze and sales pages.

Since you’re creating this blog to either make money or generate leads, utilizing this ability to advertise on your blog is crucial.

Some bloggers prefer to create their own ads that link to an offer.  Others, however, will simply use Google Ads or a similar service and let them decide what ads to put up.

Placing ads in the article

The articles posted to your blog can also be a great place to advertise.  It’s easy to add text links to the content of an article.

And, this is a very unobtrusive way to advertise.

Since these are text-based links, they fit perfectly into the body of an article.  Not everyone can read code, so you can add a link to your WordPress blog post simply by pressing the hyperlink button right above where you enter the article text.

Placing ads after the article

Blog articles are a perfect way to pre-sell someone on an offer.

Let’s say you run a blog about dating and you’re offering a product that helps someone plan the perfect date.  Writing a blog post about how important it is to plan out a date will put your readers into a receptive state.

Placing an ad at the end of this article is the best way to capitalize on that.

Most ads like this will be horizontal banners and are often visually eye-catching, or use animation.

Popup footers, on the other hand, are a new technology which many others have found to be very effective.

These are the three main ways to use a blog to attract visitors and then transport them to the page where you call them to action of some kind.

Getting people to these “money pages” is absolutely key for success online.

And of course don’t forget to include a WordPress “Follow Me” button preferably at the top of your blog menu.

If creating a website or writing regular posts sounds just a bit too complicated or time-consuming, here’s something else you may want to try.

My “21 simple steps to making your first $1250 $3300, and $5500 online,“ even if you have no computer skills whatsoever may be perfect for you.

Thank You

Talk to you soon.

 

 

Building Trust with Social Media

One thing that stands out today in the social media world we live in is that it’s important to develop a sense of trust with your followers. This is especially true for small and medium sized businesses, since the amount of trust between business and follower will only serve to build customer loyalty.

Building Trust with Social Media
Building Trust with Social Media

Trust is essential to building your brand, and even the best marketers in the world won’t be able to sell a product without first establishing trust with their customer base. They must create stories that offer a connection with their consumers.

But how do you go about building that trust?

 Use Your Content

Using content is the most reliable method you have for developing trust with followers. Create insightful, meaningful content that will provoke emotion and establish a connect with your consumers.

 Next, convert the data into graphical form

For this, you should invest in professional graphic design. There are some designers and websites that focus entirely on infographics. Look through a few portfolios and choose a designer who makes attractive-looking, useful infographics. Keep in mind that there are many ways to represent data outside of attractive pie-charts and graphs.

Turn your data over to your designer to be converted into an infographic. Make sure that your website is incorporated into the design. You’ll want to use the infographic for back-linking purposes.

Transparency

Followers want to see that you are a real, live person, not a faceless brand with which they’re doing business. They want to see your thoughts and your suggestions and learn more about you as a person. Consumers care less about the money and more about the relationship.

Take the time to develop and nurture the relationship you have with your consumer base. Show them the real you, and how you arrived at your current destination.

Pictures

Pictures are powerful. Consider the previous point and be sure to post pictures of your daily life. Followers want to see the real, unfiltered life you live. Share your daily routine with your consumers, on a regular basis so that they know who you are and what you’re doing.

Mind Your Manners

Being polite and courteous go a long way. Even though we may not give these words a second thought, the person we offer them to will remember them. When someone shares your post, make sure you thank them. If you need something from someone, make sure you ask them with a please.

Accept Criticism

 The harsh reality is that you and your business are going to be criticized. It comes with the territory of being truthful. Respond positively to critique. Allow it to be an opportunity for learning and growth. Don’t be afraid to stand up for what you believe, but have an open mind that you might be in the wrong. Followers will notice how you respond.

Have Fun

 This is social media after all, isn’t it? You’re connect with thousands (if not more) of people from around the world in an instant, something never before possible in the history of our species. We have information about anything available at our fingertips. Enjoy what you’re doing. Have fun with it!

Be Adventurous

Don’t be afraid to try something new or unique when it comes to your social media accounts. It may not work, but followers will see that you’re willing to take a chance on something innovative. Sure you might fall flat on your face, but there’s also the possibility that you’ll succeed.

Be Responsive and Respectful

Responding to comments on posts isn’t always the easiest thing to do. Some people simply want to watch the world burn. Be respectful to everyone. Sometimes it’s not the easiest thing to do, but it is the right thing. And as mentioned previously, followers and customers will see how you react, and the correct response now may lead to additional business in the future.

Trust is something you earn, not something that’s given. Your followers put their trust in you because they see the real you and the way you handle everyday life. Use the trust and loyalty others have in you to develop relationships and provide your customers a great experience.