Building Trust with Social Media

One thing that stands out today in the social media world we live in is that it’s important to develop a sense of trust with your followers. This is especially true for small and medium sized businesses, since the amount of trust between business and follower will only serve to build customer loyalty.

Building Trust with Social Media

Trust is essential to building your brand, and even the best marketers in the world won’t be able to sell a product without first establishing trust with their customer base. They must create stories that offer a connection with their consumers.

But how do you go about building that trust?

 Use Your Content

Using content is the most reliable method you have for developing trust with followers. Create insightful, meaningful content that will provoke emotion and establish a connect with your consumers.

 Next, convert the data into graphical form

For this, you should invest in professional graphic design. There are some designers and websites that focus entirely on infographics. Look through a few portfolios and choose a designer who makes attractive-looking, useful infographics. Keep in mind that there are many ways to represent data outside of attractive pie-charts and graphs.

Turn your data over to your designer to be converted into an infographic. Make sure that your website is incorporated into the design. You’ll want to use the infographic for back-linking purposes.

Transparency

Followers want to see that you are a real, live person, not a faceless brand with which they’re doing business. They want to see your thoughts and your suggestions and learn more about you as a person. Consumers care less about the money and more about the relationship.

Take the time to develop and nurture the relationship you have with your consumer base. Show them the real you, and how you arrived at your current destination.

Pictures

Pictures are powerful. Consider the previous point and be sure to post pictures of your daily life. Followers want to see the real, unfiltered life you live. Share your daily routine with your consumers, on a regular basis so that they know who you are and what you’re doing.

Mind Your Manners

Being polite and courteous go a long way. Even though we may not give these words a second thought, the person we offer them to will remember them. When someone shares your post, make sure you thank them. If you need something from someone, make sure you ask them with a please.

Accept Criticism

 The harsh reality is that you and your business are going to be criticized. It comes with the territory of being truthful. Respond positively to critique. Allow it to be an opportunity for learning and growth. Don’t be afraid to stand up for what you believe, but have an open mind that you might be in the wrong. Followers will notice how you respond.

Have Fun

 This is social media after all, isn’t it? You’re connect with thousands (if not more) of people from around the world in an instant, something never before possible in the history of our species. We have information about anything available at our fingertips. Enjoy what you’re doing. Have fun with it!

Be Adventurous

Don’t be afraid to try something new or unique when it comes to your social media accounts. It may not work, but followers will see that you’re willing to take a chance on something innovative. Sure you might fall flat on your face, but there’s also the possibility that you’ll succeed.

Be Responsive and Respectful

Responding to comments on posts isn’t always the easiest thing to do. Some people simply want to watch the world burn. Be respectful to everyone. Sometimes it’s not the easiest thing to do, but it is the right thing. And as mentioned previously, followers and customers will see how you react, and the correct response now may lead to additional business in the future.

Trust is something you earn, not something that’s given. Your followers put their trust in you because they see the real you and the way you handle everyday life. Use the trust and loyalty others have in you to develop relationships and provide your customers a great experience.

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The Jim Carrey Success Method…

“As far as I can tell, success is just about letting the universe know what you want and working toward it, while letting go of how it might come to pass.”
–Jim Carrey

Take a look at some people who are doing just that and making a ton of money in the process….

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Before he was famous, Jim Carrey told the universe he wanted to be paid $7 million for making one movie. He even wrote out the check and kept it in his wallet.

Then he went about his work.

He didn’t obsess over the goal and every single step.

He didn’t obsess over whether he was ready or qualified or skilled or talented or trained enough to achieve his goal.

He just wrote out the goal and GOT STARTED.

He trusted that if he GOT STARTED working, he would achieve his goal.

But most people do the opposite.

First, most people don’t have any goals, or if they do goals, they’re tiny goals.
Or if they have big goals, they don’t write them down or tell them to anyone.

They don’t do any of the things Jim Carrey did.

And, to make matters worse, they obsess about all the things Jim Carrey did not obsess about.

Am I ready?
Am I qualified?
Am I making every single move exactly, perfectly right?
Am I talented enough?
Am I smart enough?

They never learn to “let go of how” and just GET STARTED.

Use the Jim Carrey method for success.

Declare you big, specific goal and get started NOW. Everything else is details.

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A Tried and True Way to Grow Your Audience Online

People will put more trust in what you have to say if you are well known in your field. The real skill that well-known authorities have is self-promotion, and it’s a skill you should develop as well.

John Chow has become a master at it and has made millions in the process. Click on the link to see him in action:

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The more celebrated you are in your niche, the easier it will be to both get bloggers to allow you to submit guest blogs and convince readers to act on your product recommendations.

Think about the accomplishments you can point to in your past that will reinforce your image as an expert. Keep track of any awards or recognition that you have received so that you can use them to promote yourself. And don’t be bashful about promoting yourself as an expert at every opportunity.

Building Your Brand

As you start guest blogging, you will want to stop thinking of yourself as just an individual and begin considering yourself as a brand that can be marketed in the same way as Jaguar automobiles, Versace clothing  or Google Search .

Stop thinking of yourself as just an individual and begin considering yourself as a brand that can be marketed.

When people read your guest blogs, you don’t want them to be thinking about you as the person who went to a particular high school or who wears a certain size shoe. The best way to convince people to do what you ask is to be a brand, not a person.

Giorgio Armani is a brand. So is Madonna. And Baltimore Ravens quarterback Joe Flacco. Oprah is one of the biggest brands in the world.

The Influence of Authority

While these are all real people with personal histories and real lives, if they were to recommend that you buy a particular type of potato chip you wouldn’t think about all that. You would consider them as a brand that they have created through their body of work.

As a guest blogger, your goal is to create that same kind of brand for yourself. So that when you make product recommendations or approach bloggers with a request to write a guest blog, you will be perceived in the same way as these people.

Build Your List and Followers

If you already have a blog, a Facebook page, a Twitter account or even a website, you probably already have people who pay attention to what you post. As a guest blogger, your goal is to build a fan base so that you can influence the largest amount of people possible.

So anytime you create a guest blog, you are going to want to have somewhere to direct readers who enjoyed your content and who want to learn more about you. This can be your own blog, but the best place is your own personal website because it gives you the most versatility.

When you have a website devoted to you, it can be used to promote your brand, collect email addresses for your sales funnels, promote products and services, direct visitors to your social media accounts, provide you the opportunity to build loyalty bonds with your fans, and many other benefits.

Provide links back to your web page with every guest blog you publish so that you can constantly grow your pool of prospective customers.

SEO and Guest Blogging

You may write the greatest, most convincing guest blogs in history, but it’s not going to mean anything if nobody can find them easily. In order to get the broadest possible audience for your guest blogs, in each of them you need to include Search Engine Optimization (SEO) techniques so that they are ranked at or near the top of the Search Engine Result Pages (SERP) for your niche subject.

One of the most effective SEO methods is to include your niche’s optimal keywords in your guest blogs. Search engines look for use these keywords when they index web pages so that they can tell what the content is about.

In order for Google and other search engines to rank your guest blogs high, include the keywords for your niche subject in each post’s headline, sub heads, photo caption and image descriptions.

Also, include the keywords within the body of the text so that they make up about 2 to 3% of the total keywords. This technique, called keyword saturation, helps vault your blogs to the top of the SERPs for your niche.

To learn more about guest blogging and other techniques for improving the profitability of your business, check out our lead generation system by clicking on this link now.