Blogging has become the new information highway. Articles, and videos are being published online to view. People turn to the internet for information, and also want to read from a regular writer.
They want articles that inform, educate, and entertain.
Since so many people receive these benefits from blogs, they’re also a great way to drive traffic to your site regularly and grow your Email list. Creating a blog can take some work, but here’s a method I’ve used plenty of times that’s really simple.
Setting up WordPress
Before you can begin creating your blog, you’ll need a blogging platform. WordPress is easily the most popular option and with good reason.
It’s powerful enough to run a big website, versatile enough to handle anything, and popular enough that there are countless themes and plugins for it.
This blog runs on WordPress and I wouldn’t change it for the world.
What’s important to understand is that there are 2 different kinds of WordPress platforms.
WordPress.com is fully hosted (you have to pay for it). WordPress.org is self-hosted (you can download it for free).
If you plan on making money online, look at your blog as an additional way to attract new visitors and prospects to offer products and services to…NOT as a business model where you’re paid totally off ad revenue.
Growing your email list in this manner is a great way to grow your future customer base.
Placing ads in the sidebar
The look and layout of a blog is determined by the theme you use. Most themes will allow you to place image ads in the sidebar column. These ads will appear on nearly every page of your blog and can be a great way to promote your offers and get people clicking through to your squeeze and sales pages.
Since you’re creating this blog to either make money or generate leads, utilizing this ability to advertise on your blog is crucial.
Some bloggers prefer to create their own ads that link to an offer. Others, however, will simply use Google Ads or a similar service and let them decide what ads to put up.
Placing ads in the article
The articles posted to your blog can also be a great place to advertise. It’s easy to add text links to the content of an article.
And, this is a very unobtrusive way to advertise.
Since these are text-based links, they fit perfectly into the body of an article. Not everyone can read code, so you can add a link to your WordPress blog post simply by pressing the hyperlink button right above where you enter the article text.
Placing ads after the article
Blog articles are a perfect way to pre-sell someone on an offer.
Let’s say you run a blog about dating and you’re offering a product that helps someone plan the perfect date. Writing a blog post about how important it is to plan out a date will put your readers into a receptive state.
Placing an ad at the end of this article is the best way to capitalize on that.
Most ads like this will be horizontal banners and are often visually eye-catching, or use animation.
Popup footers, on the other hand, are a new technology which many others have found to be very effective.
These are the three main ways to use a blog to attract visitors and then transport them to the page where you call them to action of some kind.
Getting people to these “money pages” is absolutely key for success online.
And of course don’t forget to include a WordPress “Follow Me” button preferably at the top of your blog menu.
If creating a website or writing regular posts sounds just a bit too complicated or time-consuming, here’s something else you may want to try.
My “21 simple steps to making your first $1250 $3300, and $5500 online,“ even if you have no computer skills whatsoever may be perfect for you.
Talk to you soon.