Theodore Levitt was a Harvard marketing professor. The man was brilliant.
One of his most famous quotes was ” People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”
Think about it. Too often businesses try to sell drills. They dress up their drills, make ‘em look all fancy… package them in really nice boxes…
But in doing all that, they miss the point.
At the end of the day, people aren’t looking for a drill. Not even a really nice one. They just want a hole. Or what the drill can do for them. The reason they buy the drill is to get the hole.
It’s that simple. Holes are the only things that matter to them.
So how do you sell more drills?
Prove to your prospects that your drills can make holes. You may have the fanciest system in the world, the coolest service, the greatest product. But if you can’t show your prospects that your product generates the results that they’re ultimately looking for.
It’s not gonna sell.
MTTB – My Top Tier Business is valuable not because it’s the fanciest system out there. It’s not. Nor is it because of flashy features and benefits and freebies…
It’s valuable because it’s a time-tested method for achieving results. In other words,
That’s what it’s good for. To make you money. Matt Lloyd has already paid out over $86,000,000 in commissions to those who have signed up.
Click the picture below to see the biggest earners.
It costs $49 to sign up. If you go through the 21 steps, and if after 30 days you haven’t made a big-ticket commission… you’ll get $500.
Imagine if you could make thousands of dollars in as little as 60 minutes a day.
Now imagine what your life would be like if you had Time, Money and Location freedom.
Just think about how different your life would be if most of your “work” was done before breakfast, and then when you return home from having fun with your family and friends, all you do is just log in online to see how much money you’ve made throughout the day.
Sounds unbelievable doesn’t it?
Well it’s not!
It’s completely possible with a brand-new system called UDCL – Ultimate Dot Com Lifestyle and it’s helping thousands of people all around the world experience a brand-new kind of life.
It’ was created by John Chow (that’s him smiling in the picture above). One of the most successful bloggers and affiliate marketers on the Internet. This is the system he used to become a multi millionaire. Everything is step-by-step so you can properly learn and understand what to do. You even get access to a coach who will walk you through the entire process.
And all of this has been created and is backed up by a multi-million dollar company and has nothing to do with mlm.
Click the link below to watch a short video about this extraordinary man and his incredible system. Learn how you too can start living the dot com lifestyle and how it can help you make more money in 60 minutes a day…before you have your first cup of coffee…than most people make all week long slaving away for a boss.
Affiliate marketing is like anything else in life. You will fail many times before you succeed. The problem with most people is that they quit this business way too early. The moment they don’t see positive results they lose interest and stop doing it. What they don’t see is all the wonderful results headed their way if they were just to continue working through the supposed “failures”. Their success is a few feet away.
I’d like to share an interesting story with you about someone who tried, worked very hard, failed and gave up on his dreams only a few feet from the finish line. He was lucky however. At the last moment someone took notice, stepped in, applied the required resources, and help turn the dream into a reality.
Instead of failing, the person who walked away from his dreams ended up making MILLIONS.
Here it is…..
Jamie Siminoff created a gadget that you can install in your door. It alerts your phone when someone rings your doorbell and shows you a video of the person at the door. You now know it as the Ring Video Doorbell.
Jamie needed money to really get his invetion off the ground, so he took his idea to “Shark Tank” to see if he could get funding. He pitched his idea hard in the hopes of raising $700,000 to fund his company. Unfortunately he couldn’t reach a deal with any of the investors. None of the Sharks had the vision that Jamie had. There answer was “No, I’m Out”.
Jamie was disappointed and discouraged. In his mind he had failed, so he decided to walk away from his invetion, his dreams, and to put it all behind him.
And then the show aired.
People loved his idea. There was a huge public demand for the Ring Video Doorbell. It also got the attention of Richard Branson the BILLIONAIRE. He liked it and believed in it so much that he invested $28 MILLION of his dollars into the business. Even today, the Ring Video Doorbell is a huge success that sells worldwide.
Jamie Siminoff is now a wealth man, but he quit way too soon. Only a few feet from the finish line. He is very lucky that episode of Shark Tank aired. Had it not, the results would have been very different.
Sometimes “failure” is better than success! But here’s the kicker. You don’t have to be the one going through the failures. You don’t have to spend precious time experimenting on what works and what doesn’t. You can leverage proven systems and achieve the results you want TODAY.
What you need is a proven system.
Matt Lloyd spent years and hundreds of thousands of dollars failing, before he finally hit on the online system that’s made his company over $52 million.
People also will put more trust in what you have to say if you are well-known in your field. The real skill that well-known authorities have is self-promotion, and it’s a skill you should develop as well.
The more celebrated you are in your niche as an affiliate marketer, the easier it will be to persuade your customers and followers to act on your product recommendations.
Think about the accomplishments you can point to in your past that will reinforce your image as an expert. Keep track of any awards or recognition that you have received so that you can use them to promote yourself. And don’t be bashful about promoting yourself as an expert at every opportunity.
Building Your Brand
As you start in affiliate marketing, you will want to stop thinking of yourself as just an individual and begin considering yourself as a brand that can be marketed in the same way as Dell computer, or Ford automobiles.
When people read your emails or blog posts, you don’t want them to be thinking about you as simply a “person”. You want them to be thinking about you as a “trusted expert” in the field. Then they are more likely to act on your recommendations. In order to achieve this, you must become a brand like John Chow, Mike Dillard or Dan Kennedy.
The Influence of Authority
While these are all real people with personal histories and real lives, if they were to recommend that you buy a particular type of product you wouldn’t think about all that. You would consider them as a brand that they have created through their body of work.
As an affiliate marketer, your goal is to create that same kind of brand for yourself. So that when you make a product recommendations to you customers via your email list or blog, or social media source, you will be perceived in the same way as the people mentione above.
In the business we say, “… do not prospect for customers, position yourself as an expert instead and the customers will find you.”
Build Your List and Followers
If you already have a blog, a Facebook page, a Twitter account or even a website, you probably already have people who pay attention to what you post. As an affiliate marketer, your goal is to build a fan base so that you can influence the largest amount of people possible.
Regardless of the type of media source you’re using, always promote your brand, collect email addresses for your sales funnels, promote products and services, and direct visitors to your social media accounts. This provides you the opportunity to build loyalty bonds with your fans, and many other benefits.
SEO and Guest Blogging
You may decide to be guest blogger on someone else’s blog. If so, remember that even if you write the greatest, most convincing guest blogs in history, but it’s not going to mean anything if nobody can find them easily. In order to get the broadest possible audience for your guest blogs, in each of them you need to include Search Engine Optimization (SEO) techniques so that they are ranked at or near the top of the Search Engine Result Pages (SERP) for your niche subject.
One of the most effective SEO methods is to include your niche’s optimal keywords in your guest blogs. Search engines look for use these keywords when they index web pages so that they can tell what the content is about.
In order for Google and other search engines to rank your guest blogs high, include the keywords for your niche subject in each post’s headline, sub heads, photo caption and image descriptions.
Also, include the keywords within the body of the text so that they make up about 2 to 3% of the total keywords. This technique, called keyword saturation, helps vault your blogs to the top of the SERPs for your niche.
If you’re looking to find a system that will help you begin to create your own brand, click on the following link:
I received a wonderful surprise today in my back office. A commission of $389.20.
Yes, persistence pays off and I’m smiling from ear to ear. This is proof positive that this system really does work. The proof is in the results.
This incredible system has changed my life. I make money while I sleep, I make money while I go about my day doing everyday things, I make money on the weekends, it’s a dream come true.
If you’d like to see how the system works, click on the link below. It’s an easy-to-follow 21 step-by-step system that shows you how to make $1,250, $3,300 and $5,500 commissions. Everything is explained to you and you even get a personal coach to help you if you get stuck.
Paul Lynch was a professional UK soccer player who had been playing soccer all his life. Not only did he love the sport, but it was also his main source of income. His career ended abpuptly at the age of 26 when he broke his leg and could not return to the game.
In his own words, “…my world ended and I didn’t know what I was going to do…” “…that part of my life was the deepest darkest moment….”.
Joe had invested a lot of time and money in programs that have barely taught him anything about affiliate marketing. He understood the big picture but he was barely making any money. Breaking even at best. He lacked the implementation knowledge.
Then he discovered 3 simple steps that have made all the difference.
See what he discovered and how the MOBE Training and Business System helped him perfectly implement the three steps and skyrocket his affiliate marketing income to commissions of $1,250, $3,300, $5,500 and yes even $10,000!
Headlines are the single most important part of any marketing document, be it an email, a sales letter, squeeze page or paid advertisement. That’s because the headline is your first and only opportunity to capture the attention of the prospective customer.
If you headline fails to make an instant, immediate impression upon your reader, they will stop reading further and probably are lost to you forever.
The best headlines – those that grasp your page visitor by the lapels, shake them up and refuse to let go – share three common traits. If you ensure that your headlines always includes these three qualities, you can attract a greater number of prospects to spend more time with your copy and enhance your chances of converting them into a long-term customer, which is the ultimate objective of any marketing document.
Clarity Is King
The first and most important quality of any great headline is that it can be immediately understood by anybody who is reading it. The more clarity a headline has, the more appealing it will be to page visitors.
If your headline is in any way ambiguous, confusing, or doesn’t provide a clear and concise message that can be grasped instantly, it is going to turn readers away in droves. Clear, easy to understand headlines should be as specific as possible.
Remember, the people who are landing on your pages or seeing your ads are looking for solutions and answers. The last thing they want to do is to spend more time trying to figure out what is meant by an ambiguous or uncertain headline. Be as clear as you can possibly be.
Headlines Have Two Parts
The most effective headlines have two parts: The headline itself and the sub-headline, also known as the “sub-head”. One way to think of it is like this: The headline is the bait that gets the prospect in the door and the sub-head is what you use to hook them in so they will keep reading.
A clear and concise headline is critical, but by itself it usually is not enough to fully engage the reader. It needs help – in the form of a great, informative sub-head that boosts the clarity the reader gets from the headline.
The sub-head acts to reaffirm the reason why your reader has landed on your page or looked at your ad in the first place. It should set the stage for the story your content is about to tell them.
The Best Headlines Include Numbers
There is a whole body of research that proves that people using the Internet are astronomically more likely to click through on a headline that includes a number than one that simply includes words. This has something to do with the way our minds are wired.
Numbers express certainty. They subconsciously tell the reader that there message expressed in the headline is based on substance and fact, so people seeking solutions or answers online are naturally more attracted to headlines that include numbers than they are to just words.
The numbers you put in your headlines can include all kinds of figures, including percentages, the amount of things on lists, time measurements, and so on:
“3-Day Free Trial for All New Subscribers”
“Top 5 Ways to Shed Weight Fast”
“Increase Sales by 30% in 30 Days Using This One Weird Trick”
Generally, the number will be in the main headline rather than the sub-head. But the information in the sub-head should support whatever number you include in the headline.
These three qualities are so widely used that headlines that don’t include them are often perceived as jarring or off-putting – and usually fail to convert. Successful marketers understand what works and what doesn’t, so they gravitate toward the tried and true in order to maximize their results.
If you keep your headlines clear and to the point, include sub-headlines that support the primary point of the main headline, and include numbers to give your headline substance and authority, you can exponentially increase your conversion rates regardless of what type of marketing document you are using.
To learn how to write killer headlines and emails that are high converting and actually sell, take a look at Matt Lloyd’s “My Email Marketing Empire:” course. The same exact steps he used to go from being in debt to an Internet Millionaire.
Yes the commissions are tiny, but I’m not looking at how much money I made. What I see is the possibility. I followed the 21 step system and I got results. The system DOES work. If I can earn $45.60, can earn much,much more. All I have to do is keep on doing what I’m doing.
Take a look for yourself. The system does work. the proof is right here above.